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“三江源”羊绒品牌远销国内外高端市场

文章出处:www.yangrongshan99.com网责任编辑:作者:和和服饰人气:-发表时间:2013-08-21 09:48:50
       中文版   前不久被国家工商总局认定为“中国驰名商标”的“三江源”羊绒品牌,已在全国26个省、市形成销售网络,并远销国外。而拥有这个品牌的就是青海省绒业(集团)有限公司,绒业依托高端羊绒产品走“生产规模化、产品高端化、经营国际化”之路,带动2500多户农牧民户均年增收2万元,连续3年上缴税利逾千万元。   青海省绒业(集团)有限公司是集产品研发、生产、销售为一体的具有自营进出口经营权的大型羊绒制品加工企业。近年来,该公司坚持自主创新,不断推动产品技术换代升级,公司开发的分梳山羊无毛绒顶级产品获得青海省科技厅科技成果证书,技术成果达到国内领先、国际先进水平。公司依托被誉为“纤维钻石”的天然高山草甸上山羊羊绒开发的特色伊斯兰民族服饰“三江源”牌千亿国际娱乐qy996、羊绒披肩、羊绒大衣、阿拉伯长袍等羊绒系列产品远销意大利、日本、美国、英国以及阿拉伯地区,已在北京、上海、重庆等26个省、市的大型商场里建立了“三江源”羊绒系列产品销售专柜,拥有25家专卖店、店中店、46家特约经销商,形成旗舰店、商场专厅、加盟店、自营店有机配合的营销网络格局。据中国畜产品流通协会等行业协会统计,“三江源”牌山羊阿拉伯长袍、羊绒披肩的产销量全国同行业中排名第三。   为保证企业原料长期稳定供应,带动农牧民增收致富,公司发挥农牧龙头企业作用,在玉树、果洛、海南、黄南、海西等羊绒产区县设立了126个原料收购基地,与农牧民直接签订山羊绒购销订单,设定收购最低价,确保农牧民利益不随市场的剧烈波动受到损害,使农牧民与企业形成经济和生态利益共同体。同时,帮助农牧民发展牧场恢复植被,建立山羊绒生产基地。企业加工原料的85%直接来自于农牧民,2007年公司成立以来,培训和安置周边地区农村劳动力2000人,安排工业园区失地农民和下岗失业人员就业300人。   英文版   Not long ago, by the State Administration for Industry and commerce as "a well-known trademark in China" to "Sanjiang source" Cashmere brand, has formed a sales network in 26 provinces, cities, and exported to foreign countries. But the owner of the brand, is the Qinghai province cashmere industry (Group) Co. Ltd., cashmere industry relying on high-end cashmere products "production scale, high-end products, management internationalization" road, driven more than 2500 farmers average income was 20000 yuan, for 3 consecutive years, the tax benefits of more than 10 million yuan.   Qinghai cashmere industry (Group) Co., Ltd. is a set of product development, production, sales as one of the large-scale cashmere products processing enterprises with import and export operation rights. In recent years, the company adhere to independent innovation, and constantly promote the product technology upgrade, company development of carding goat without Plush top products won the Qinghai Provincial Department of science and technology achievement certificate, technology has reached the leading domestic, international advanced level. Companies rely on the known as the "diamond fiber" natural alpine meadow on the characteristics of the Islamic ethnic costumes "goat cashmere development Sanjiang source" brand cashmere sweater, cashmere shawl, cashmere coat, Arabia gown cashmere products are exported to Italy, Japan, the United States, Britain and Arabia area, has been in Beijing, Shanghai, Chongqing 26 province, city, a large shopping center in the establishment of the "Sanjiang source" cashmere products sales counters, with 25 stores, shops, 46 franchised dealers, forming a flagship store, post offices, shopping stores, retail marketing network pattern with. According to Chinese Livestock Product Circulation Association and other industry association statistics, "Sanjiang" brand of Arabia goat cashmere shawls robes, production and sales of the same industry in the country ranked third.   In order to ensure the long-term stable supply of raw material, the income of farmers and herdsmen to become rich, companies play the role of agricultural leading enterprises, in Yushu, Guoluo, Hainan, Huangnan, Hercynian cashmere producing areas in the county set up 126 acquisition of raw materials base, and the farmers and herdsmen directly into the cashmere purchase orders, set the minimum purchase price, to ensure that the interests of farmers and herdsmen not with the sharp fluctuations in the market are damaged, so that farmers and enterprises become the economic and ecological benefit of the community. At the same time, help the development of farmers and herdsmen pasture vegetation, establishment of cashmere production base. Processing enterprises 85% of raw materials directly from farmers and herdsmen, the company since its establishment in 2007, the training and placement of the surrounding area rural labor force 2000, arrange Industrial Park farmers and laid-off workers jobs for 300 people.  
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